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Career tips

This week´s feature: What you have to offer

The process of managing your own career, and particularly the aspects which involve changing jobs, have close parallels with the process of selling a product. When you are looking for a job the product that you are selling is yourself. It is therefore important that you understand exactly what it is that you are offering the potential employer. This sounds simple, but it is important to think of yourself not in terms of a set of qualifications and experience, but in terms of what it is that you can do and the skills that you have. To extend the parallels with the selling process, your product literature is your curriculum vitaeand the sales meeting is the interview.

Identifying my assets - checklist

     Use this checklist as a prompt to think about your skills and achievements. Is there anything that made your academic or vocational qualifications a 'special' achievement? - e.g. was there a particular difficulty you had to overcome or was the outcome particularly noteworthy in some respect

     Is there any activity that you undertake as a leisure pursuit or hobby where you have made use of particular skills or achieved success that could be interesting to an employer? If you had a 'gap' year, what did you do? - if you used it constructively to undertake a particular project this could have relevance. For example if you took part in a conservation project you might have had to raise sponsorship - how did you go about this? If you have had previous full time or part-time employment, identify your achievements.

    What did you learn - where you promoted etc? Do you undertake any voluntary work or similar - what skills are needed here and what relevance could these have in the workplace? Think about situations and their outcomes where you have been able to demonstrate the following skills rated as important by employers:

1.Teambuilding skills - being able to work as part of a team or project group to achieve a goal 2.Interpersonal skills - being able to work well and effectively with colleagues and clients 3.Communication skills - being able to communicate effectively either through speaking or writing 4.Business awareness - being aware of business realities and the need to be commercial in a broad context

5.Self-awareness - being aware of the image you present and how you may need to adapt this according to the situation you find yourself in

6.Motivation - being able to keep yourself focused on a task or problem and to persevere when things are not going well When you begin to think about what you have to offer, bear in mind that employers are more interested in what you have achieved, rather than what you have been responsible for. You should spend some time thinking back over your current job and previous roles, picking out those things that you have accomplished. People often find this difficult to start with and most people will be inclined to say that they have just done what has been required by the job! Remember though that what is written in a job description and what somebody actually does can be significantly different, and it is what somebody does that leads to their contribution and also to the achievements which are their own.

     Think back over what you have done and how you have done it. Think in terms of what you have achieved and how these achievements can be expressed as results. Think also about the skills, knowledge and experience that you have used and which, when applied, led to the particular result or achievement that you have in mind. Try to think in terms of a sequence; what was the background of a particular situation, what did you decide to do, what did you actually do and what was the result. Graduates - you may be thinking 'but I haven't had a full time job before, so what can I say that's relevant?' You need to focus your thinking in a slightly different way - think about any holiday jobs you have had, what skills did you learn and how could these be useful?

     If you were a member of any clubs or societies while at university, did you play an active part - what notable successes did your group achieve and what role did you personally play? When you reflect on these activities and then think in terms of some of the skills and personal attributes employers are looking for you will be surprised. For example, the time you you directed the student review will have given you skills in organisation and teamworking; being on the debating society team will have given you experience in planning and giving presentations etc.

     In addition to your skills, knowledge and experience, there may be other factors that influence where you want to work and how you want to work. For many people there are aspects of work which are in themselves intrinsically rewarding. These aspects are not always at the forefront of the mind, but to help you focus on these we have designed theCareer Influences Survey which will give you some instant feedback to help you with your thinking.

    If you have had experience of work whether part-time or full-time, it is important to reflect on how the role you were filling matched up to your expectations. Very often we have expectations that are not met: this may be because we have assumed something would happen in a particular way and this has just not been the case, or there will be times when an organisation has held out the expectation of certain things and these have just not transpired. In either event this can have a significant impact on one's enjoyment of a role and it is important to identify what your expectations are going forward in order to get the best fit between you and any future employing organisation.

     Try the Career Expectations Survey which will help you focus in this area and will assist you in thinking about the questions you want to ask an employing organisation and to decide how important these expectations are in terms of any particular job role you might be offered.

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